The arrival of Dieter in 1959, and Horst in 1963, brought new energy that grew the pet supply side of the business. Dieter’s likeable character and gift for customer service was put to good use in sales. He tirelessly built an excellent reputation for the company, earning his clients’ trust across North America and around the globe.
Horst, the youngest brother, applied his formidable skills to operations and purchasing and later focused his efforts on building manufacturing resources throughout Asia and Europe. Over the years Horst developed new pet products that became worldwide industry staples
Passing the torch
In 2004, with its roots deeply established in the pet industry and having grown and developed solid and far-reaching sales and distribution branches around the world, Rolf C. Hagen Inc. was ready to transition forward under the capable leadership of Rolf Hagen Jr., who had already been extensively involved in a wide number of company operations, including senior manager of international trade and global expansion, among many other senior roles.
The torch now having been successfully passed forward to the next Hagen generation, which also includes brothers Tom Hagen – Vice President of Administration – and Mark Hagen – Vice President of Nutrition and Manufacturing – the company is dedicated to carrying on the legacy, values and commitment to excellence that were exemplified so successfully by Rolf, Dieter and Horst.
Under Rolf Hagen Jr.’s leadership, Hagen has set a clear path forward with emphasis on continued product innovation and diversity, improved customer experience initiatives, comprehensive education programs and dedicated service.
Steeped in an enduring family tradition of genuine love and respect for pets, Hagen continues to be committed to earning the trust and loyalty of pet owners worldwide by providing safe, practical, convenient, and dependable life-improving solutions for pets.